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Greenly
Greenly is a Paris-based carbon management platform founded in 2019, rated #1 Sustainability Management Software on G2, and trusted by 2,500+ clients across Europe and North America. Built for organizations without specialist sustainability teams, its EcoPilot AI copilot guides users through carbon accounting, CSRD reporting, Life Cycle Assessments, and supplier engagement — producing results in weeks rather than months. It occupies the underserved gap between spreadsheets and enterprise platforms that SMEs fall into when their first carbon obligation arrives.
Salesforce net zero cloud
Salesforce Net Zero Cloud is an enterprise ESG and carbon accounting platform built on the Salesforce Platform, letting organizations layer sustainability data on top of the financial, supply-chain and operational data already in their Salesforce ecosystem. It tracks Scope 1, 2 and 3 emissions with a structured data model and workflow, uses Einstein generative AI to ease ESG reporting, and provides framework-specific report builders for CSRD, GRI, SASB, CDP and California climate disclosure laws. Launched as Sustainability Cloud in 2019 (with Salesforce as its own first customer) and rebranded Net Zero Cloud in 2022, it is best suited to enterprises already invested in Salesforce.
Greenly
Salesforce net zero cloud
Sustainability Impact
15/20
19/20
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Features & Capabilities
16/20
17/20
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Value for Money
18/20
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14/20
Ease of Use
19/20
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15/20
Trust & Maturity
14/20
18/20
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Pricing
paid
enterprise
Year founded
2019
2019
Best for
European SMEs and mid-market companies (10–2,000 employees) taking their first or second step in carbon accounting — particularly those responding to customer CSRD supply chain requests, EcoVadis assessments, or preparing for Wave 2 CSRD obligations with limited internal expertise.
Medium-to-large enterprises already invested in Salesforce that want carbon accounting and ESG reporting (Scope 1, 2 and 3) managed on the same platform as their financial, supply-chain and operational data — with Einstein AI easing the reporting burden and built-in report builders for CSRD, GRI, SASB, CDP and California climate disclosure laws.
Categories
Carbon & ClimateCarbon Accounting
Carbon & ClimateCarbon Accounting
Carbon Scopes
Scope 1 (Direct emissions)Scope 2 (Indirect energy)Scope 3 (Value chain)
Scope 1 (Direct emissions)Scope 2 (Indirect energy)Scope 3 (Value chain)
Key features
- EcoPilot AI — Guided Carbon Accounting for Non-Expert Teams EcoPilot is Greenly's embedded AI copilot designed specifically for sustainability managers who are not carbon accounting specialists. It guides users through data collection (100+ enterprise integrations covering accounting software, expense management, fleet telematics, and utility data), prompts for missing information, explains methodology choices in plain language, and generates the carbon footprint calculation aligned with the GHG Protocol. Automated API connections handle both spend-based and activity-based data collection, reducing manual entry. The AI detects anomalies in submitted data before they propagate into the final footprint — a quality control layer that matters when the team completing the assessment has no prior GHG accounting experience. EcoPilot also guides users through CSRD-specific requirements: XBRL tagging, double materiality assessment tooling, and ESRS E1 data point completion, with expert guidance from Greenly's network of 100+ implementation partners for organizations requiring hands-on support.
- Life Cycle Assessment (LCA) — Product Carbon Footprint at SME Scale Greenly includes Life Cycle Assessment capability within the base platform — a feature that most carbon accounting platforms reserve for enterprise tiers or exclude entirely. LCA enables organizations to calculate the environmental impact of a specific product across its full lifecycle (raw materials, manufacturing, transportation, use, and end-of-life), producing a Product Carbon Footprint (PCF) that can be shared with customers and used for product-level environmental claims. For European manufacturers, this capability is increasingly material: the EU Battery Regulation requires PCFs for batteries from 2024; the Ecodesign for Sustainable Products Regulation will extend similar requirements across additional product categories. CBAM (Carbon Border Adjustment Mechanism) compliance tools are included for organizations importing goods subject to carbon pricing. For SMEs facing customer PCF data requests they cannot currently answer, Greenly's LCA provides the most accessible path to a defensible product footprint.
- CSRD and EcoVadis Integration — Compliance at SME Price Point Greenly provides CSRD-specific tooling at a price point accessible to Wave 2 CSRD-obligated organizations: ESRS data collection workflow, automated double materiality assessment, XBRL tagging and xHTML export for ESAP submission, and expert guidance from implementation partners. CSRD reporting time reduction from 1,000+ hours to under 100 hours is cited in platform documentation. The EcoVadis integration deserves specific attention: Greenly facilitates EcoVadis assessment completion by organizing sustainability data collection and providing a structured output that maps to EcoVadis questionnaire requirements. For SMEs receiving EcoVadis assessment requests from their largest customers — increasingly common as CSDDD and CSRD drive supply chain ESG data requests — this integration reduces the EcoVadis assessment burden from weeks of manual data gathering to an automated, pre-structured export. SBTi target-setting tooling and supplier engagement workflows for Scope 3 Category 1 primary data collection round out the compliance feature set.
- Carbon Accounting Built on the Salesforce Platform — Data Where the Business Lives The defining feature of Net Zero Cloud is not a specific emissions calculation — it is where the platform lives. Built natively on the Salesforce Platform as a set of objects and an app enabled by permission-set licenses, Net Zero Cloud lets companies layer their sustainability data on top of the financial, supply-chain and operational data already in their Salesforce ecosystem. This is a genuine data-architecture advantage for Salesforce-native enterprises: instead of managing emissions in disconnected spreadsheets divorced from the systems that generate the underlying activity data, sustainability becomes part of the same structured data model, workflow engine and reporting infrastructure that runs the rest of the business. It tracks the full emissions picture — Scope 1 (direct), Scope 2 (purchased energy) and Scope 3 (value chain, including supplier emissions) — along with carbon conversions, waste, water and energy/resource tracking. Because it uses a structured data model and workflow capabilities rather than generic reporting, emissions insights become part of broader operational reporting, and the platform can layer sustainability metrics against real financial and supply-chain records. For an organization already committed to Salesforce, this integration is the reason to choose Net Zero Cloud over a standalone carbon tool; for one not on Salesforce, it is a far weaker draw.
- Einstein AI and Framework Report Builders — Easing the Disclosure Burden ESG reporting is notoriously complex and time-consuming, and Net Zero Cloud's second major strength is reducing that burden through AI and structured report builders. Einstein, Salesforce's generative AI, is embedded to suggest report content and automate elements of carbon accounting, emissions tracking and metrics like building energy intensity — alleviating the manual effort that consumes ESG professionals and helping organizations of all sizes and industries get to compliance faster. On top of the AI, Net Zero Cloud provides framework-specific report builders that walk users through disclosure for both voluntary and mandatory frameworks: CSRD, GRI, SASB, CDP, and California's climate disclosure laws are supported, with more added as regulations emerge, and outputs align with the GHG Protocol. It also includes out-of-the-box goal setting for Science Based Targets (SBTi) with tracking toward them, and "what-if" scenario modeling to project outcomes and make confident carbon-reduction decisions. Automated data collection simplifies gathering information from multiple sources, with stakeholder engagement, task tracking and submission validation to ensure timely, accurate data. For transport-heavy organizations, it calculates precise fleet and ground-travel emissions, including correcting odometer errors — the kind of practical accuracy that matters for defensible reporting.
- Enterprise Maturity, the Salesforce Origin Story, and the Partner Ecosystem Net Zero Cloud carries the credibility of Salesforce's decade-long sustainability commitment and its "own first customer" origin. Salesforce launched Sustainability Cloud in 2019 as an in-house solution for its own carbon accounting, iterated through limited-access versions, then broadened it into a full ESG solution and rebranded it Net Zero Cloud in 2022 — meaning the product was battle-tested on Salesforce's own net-zero journey before reaching general availability. It is designed for organizations at every stage of the sustainability journey, from calculating a corporate carbon footprint for the first time, through developing emission-reduction strategies, to reporting data to investors and stakeholders, and is particularly relevant for high-emitting industries such as manufacturing, energy and utilities, retail and consumer goods, and travel, transport and hospitality. A mature implementation-partner ecosystem supports deployment: PwC offers acceleration of sustainability reporting on Net Zero Cloud with robust carbon accounting audits, and firms like Cherry Bekaert provide carbon accounting, digital dashboards and tax-credit filing services around the platform. This combination of a proven origin, enterprise-grade platform infrastructure, and a professional-services ecosystem makes Net Zero Cloud a substantial enterprise ESG offering — provided the buyer is, or is willing to become, a Salesforce customer.
Pros
- The time-to-first-footprint for organizations without prior carbon accounting experience is Greenly's most distinctive operational advantage. An SME that begins a Greenly engagement in January can have a completed, GHG Protocol- aligned carbon footprint ready for customer submission by March — a timeline that is achievable with Greenly's EcoPilot guidance and standard enterprise integrations, and that would require 6–12 months with a consultant engagement or 3–6 months with a specialist platform requiring more configuration. The #1 G2 ranking reflects this specific value: among organizations doing carbon accounting for the first time, Greenly produces results faster than any alternative approach.
- The combination of organizational carbon footprint, product Life Cycle Assessment, CSRD tooling, EcoVadis integration, and SBTi target-setting in a single platform at SME pricing is genuinely unusual in the market. Most platforms offer two or three of these; Greenly offers all five at a price point (starting ~$539/year for the smallest tier) that makes the full capability set accessible to organizations that would otherwise need multiple vendor relationships. For a manufacturing SME facing simultaneous demands for an organizational carbon footprint (from an investor), a product PCF (from a retail customer), an EcoVadis assessment (from another customer), and CSRD ESRS E1 data (from a CSRD-obligated parent company), Greenly's coverage breadth eliminates the multi-vendor complexity that a specialist approach would require.
- The EcoPilot AI assistance specifically addresses the knowledge barrier that prevents many SMEs from attempting carbon accounting at all — not the tool cost, but the expertise gap. A sustainability manager hired 6 months ago with a background in communications, tasked with completing the company's first GHG inventory, faces a methodology learning curve that a Normative advisor solves with expert engagement and Greenly solves with AI guidance. Both approaches produce results. Greenly produces them faster and at lower cost. For organizations where the first footprint is the milestone — not the first assurance-grade footprint — Greenly's guided approach is the right calibration.
- The Salesforce Platform integration is a genuine, and genuinely differentiated, advantage for the large installed base of Salesforce customers. Because Net Zero Cloud is built natively on the platform, an enterprise can layer sustainability data on top of the financial, supply-chain and operational data it already runs in Salesforce — turning emissions from a disconnected spreadsheet island into part of the same structured data model, workflow and reporting infrastructure as the rest of the business. For a Salesforce-native organization, this eliminates the integration project a standalone carbon tool would require and lets sustainability insights sit alongside real business data, which is exactly what makes ESG reporting defensible and decisions grounded. No standalone carbon specialist can match this for a company already committed to Salesforce.
- The AI-assisted reporting and framework coverage meaningfully reduce the ESG compliance burden. Einstein generative AI suggesting report content and automating elements of carbon accounting addresses the real pain of manual, time-consuming ESG reporting, and the framework specific report builders — CSRD, GRI, SASB, CDP, California climate disclosure laws, aligned to the GHG Protocol — turn data into disclosures with structured guidance rather than manual assembly. Out-of-the-box SBTi goal setting, "what-if" reduction scenario modeling, automated data collection with validation, and precise fleet-emissions calculation round out a capable enterprise reporting toolkit. For organizations facing tightening, multi-framework disclosure requirements, this reduces both effort and compliance risk.
- The enterprise credibility, proven origin and partner ecosystem are strong. Built and battle-tested on Salesforce's own decade-long net-zero journey ("own first customer") before general availability, backed by Salesforce's enterprise platform infrastructure, and supported by a mature implementation ecosystem including PwC and Cherry Bekaert, Net Zero Cloud is a substantial, well-supported enterprise ESG platform. It suits organizations at any stage of the sustainability journey, from first footprint to investor-grade reporting, and is especially relevant for high-emitting industries like manufacturing, energy, retail and transport — with the reassurance of a vendor that has made sustainability a core corporate value for over a decade.
Cons
- The methodology depth and verification rigor that enterprise platforms provide is not matched in Greenly. Several user reviews note that strong internal verification was necessary — that without dedicated review, errors can propagate into the GHG inventory. For organizations whose footprint will be submitted to a Big Four assurance provider under ISAE 3000 limited assurance, or whose SBTi submission will undergo technical review, Greenly's guided AI approach requires more internal quality control than a platform with TÜV-verified methodology (Normative) or a named GHGP-certified advisor (Normative). The platform can produce a defensible footprint — but it requires the internal sustainability team to review outputs critically rather than accepting AI-generated results without validation.
- Greenly's pricing starts at the SME end but scales upward for organizations with larger data volumes, more complex Scope 3 inventories, or enterprise integration requirements. Several user reviews note that the platform can feel expensive for smaller organizations once the full feature set is required — and that pricing transparency is limited (no published tier matrix, pricing requires sales engagement). For organizations scaling from SME to mid-market, the cost trajectory should be modeled before committing to a multi-year Greenly relationship, as the price point advantage narrows as complexity grows.
- The platform's coverage breadth — carbon footprint, LCA, CSRD, EcoVadis, SBTi — means no single capability is as deep as dedicated specialist platforms. For Scope 3 Category 1 at the depth of Watershed's Product Footprints AI-powered decomposition, Greenly does not compete. For CSRD governance and multi-framework ESG data management at the depth of Novisto, Greenly's tooling is more limited. For organizations where one of these specific capabilities is the primary requirement rather than a secondary output, the specialist platform serves them better than Greenly's broad-but-shallower approach. Greenly is optimized for the organization that needs all five capabilities at acceptable quality — not the organization that needs one capability at maximum quality.
- Net Zero Cloud's dependency on the Salesforce ecosystem is simultaneously its biggest strength and its biggest limitation, and for non-Salesforce organizations it is a real drawback. Reviewers consistently cite high price and dependency on Salesforce infrastructure as the primary concerns. For an enterprise not already on Salesforce, adopting Net Zero Cloud effectively means buying into the Salesforce ecosystem to get a carbon tool — a far larger commitment than licensing a standalone specialist, and one where much of the platform-integration advantage (the whole point of Net Zero Cloud) doesn't apply. The value proposition is strongly conditional on being, or becoming, a Salesforce customer; buyers should be honest about which side of that line they're on before evaluating.
- For buyers seeking best-of-breed carbon science, Net Zero Cloud is an ESG data and reporting platform rather than a carbon-science specialist. Organizations wanting the deepest emission-factor libraries, the most sophisticated supply-chain (Scope 3) carbon modeling, or the most advanced decarbonization analytics may find dedicated carbon platforms — Watershed, Persefoni, Normative, Sweep — deeper in those specific dimensions. Net Zero Cloud's strength is integrating sustainability data into the Salesforce ecosystem and easing multi-framework reporting, not pushing the frontier of carbon accounting methodology. Buyers whose primary need is carbon-science depth rather than ecosystem integration should compare against a specialist.
- The premium pricing and enterprise orientation place Net Zero Cloud out of reach for smaller organizations and make it disproportionate for narrow needs. As an enterprise platform licensed via the Salesforce model, it is calibrated to medium-to-large organizations with the budget and the platform commitment to justify it. SMEs that simply need to calculate and report a carbon footprint will find it expensive and heavier than necessary, and organizations whose need is specifically physical climate risk (Jupiter, ClimateAI), supplier ESG due diligence (IntegrityNext, EcoVadis), or renewable procurement (LevelTen) should use the appropriate specialist rather than expecting Net Zero Cloud to cover those adjacent domains — it is a carbon accounting and ESG reporting platform, focused on that job.
