[Last Updated: June 19, 2026]
Quick Summary
| Founded | 2017 · Berlin, Paris & London |
| Best For | Mid-market to large enterprises · Technology · Financial services · Retail · Consumer brands |
| Carbon Scopes | Scope 1 · Scope 2 · Scope 3 |
| Pricing | Enterprise — contact for quote |
| AI Classification | AI Native |
| ESG Score | 7.9 / 10 · How we score |
| Clients | 1,500+ organizations · BMW · Visa · Deutsche Bank · Alphabet · KFC |
| Certification | GHG Protocol certified · Science Based Targets initiative aligned |
| Notable | Global exclusive partner of Visa |
From Measurement to Action
Most carbon platforms ask: how much are you emitting? Plan A asks a different question first: what are you going to do about it?
That orientation — decarbonisation before disclosure — shapes the platform from the ground up. Founded in 2017 in Berlin by Lubomila Jordanova, Plan A has raised funding from Lightspeed Venture Partners, Visa, Deutsche Bank, Opera Tech Ventures (the VC arm of BNP Paribas), and HV Capital — a roster that reflects the platform’s positioning at the intersection of sustainability technology and financial services.
The platform is GHG Protocol certified and Science Based Targets initiative (SBTi) aligned. It serves over 1,500 organizations including BMW, Visa, Alphabet, Deutsche Bank, N26, GANNI, Chloé, KFC, Trivago, and HomeToGo — and holds the distinction of being Visa’s global exclusive sustainability platform partner. This is not a startup with a promising roadmap — it is a platform with a functioning client base across consumer brands, financial institutions, and technology companies that have concrete net-zero commitments to deliver.
What Makes the Architecture Different
Decarbonisation as core function — not afterthought. The majority of carbon platforms measure first and reduce second — decarbonisation tools, if they exist at all, sit in a secondary module behind the primary reporting interface. Plan A inverts this. Carbon hotspot identification, reduction pathway modeling, and science-based target tracking are built as primary functions. Sustainability teams can identify their highest-impact emissions sources, model the financial and emissions implications of different reduction strategies, and track progress against SBTi-aligned targets — all within the same workflow where data is collected.
CSRD Manager — launched November 2024. Plan A added a dedicated CSRD reporting module in November 2024, embedding the directive’s requirements directly into the platform’s carbon accounting and decarbonisation workflows. The CSRD Manager integrates seamlessly with existing carbon accounting and decarbonisation solutions within the Plan A ecosystem, enabling organizations to move from emissions data to ESRS-compliant disclosure without rebuilding their data collection process.
Human expertise on demand. Plan A employs an in-house team of sustainability scientists, decarbonisation specialists, policy experts, and customer success professionals available alongside the platform. Users can access on-demand support from decarbonisation specialists to verify targets, develop custom reduction strategies, or address specific regulatory questions. This human-software combination is a deliberate positioning choice — and one that resonates with organizations where sustainability teams are small and do not have deep technical decarbonisation expertise internally.
Scope 3 and supply chain engagement. The platform includes strong supply chain engagement features for addressing Scope 3 emissions — typically the largest and hardest-to-measure portion of a company’s footprint. Supplier data collection, Scope 3 category tracking across all 15 GHG Protocol categories, and value-chain decarbonisation planning are integrated rather than bolted on.
Key Capabilities
Certified carbon accounting. Automated CO2 emissions calculation across Scope 1, 2, and 3 using GHG Protocol methodology. Custom dashboards and detailed charts surface emissions data by category, entity, and time period, enabling sustainability teams to understand not just their total footprint but where it comes from.
Science-based target setting. Plan A guides organizations through the SBTi target-setting process — from initial gap analysis and reporting readiness assessment to target validation and ongoing progress tracking. For organizations with net-zero commitments that need external credibility, SBTi alignment is increasingly a stakeholder expectation rather than a differentiator.
Reduction pathway modeling. The platform enables scenario modeling — forecasting emissions and cost risks under different reduction strategies to help organizations prioritize interventions based on impact and feasibility. This moves Plan A into strategic decision support territory that few carbon measurement platforms enter.
CSRD and ESG regulatory compliance. Beyond the CSRD Manager, Plan A supports ESG regulatory reporting requirements across multiple frameworks. The platform’s regulatory coverage is updated as requirements evolve — a practical advantage for organizations managing simultaneous CSRD, SFDR, and voluntary disclosure obligations.
Interactive demo access. Plan A offers an interactive product demo accessible without a sales call — a notable departure from the opaque evaluation processes of most enterprise carbon platforms. For sustainability managers who want to test the interface before committing to a procurement process, this lowers the evaluation barrier meaningfully.
Pricing
Plan A operates on a custom enterprise pricing model. No standard tiers are published publicly. Pricing is determined by organizational size, number of entities, data complexity, modules required, and level of expert support included.
Pricing was not publicly available at the time of writing. Contact Plan A directly or access the interactive demo at plana.earth for a product overview before requesting a quote.
Strengths
- Decarbonisation-first architecture genuinely differentiates from measurement-only platforms
- GHG Protocol certified and SBTi aligned — external credibility for net-zero program governance
- 1,500+ clients across consumer brands, financial services, and technology — proven mid-market track record
- CSRD Manager integrates ESRS reporting directly into the carbon accounting workflow
- In-house decarbonisation scientists and policy experts available on demand — rare in the software-only market
- Visa global exclusive partnership reflects enterprise-level commercial validation
- Funding from Lightspeed, Deutsche Bank, BNP Paribas, and Visa signals long-term platform investment
- Interactive demo accessible without sales engagement — lowers evaluation friction
Limitations
Less suited for Scope 3 complexity at Fortune 500 scale. Plan A’s Scope 3 tools are strong for mid-market organizations. Enterprises managing hundreds of suppliers across complex global supply chains — where supplier engagement at scale is the primary challenge — may find the deeper supplier workflow capabilities of Sweep or Watershed more suited to that specific problem.
External rating data is limited. Review volume on G2 and Capterra is insufficient to provide a reliable public rating at time of writing. Organizations should request customer references from Plan A directly during evaluation — particularly from clients of similar size and industry.
Finance-grade audit trail depth. For organizations preparing CSRD reports subject to third-party limited assurance, the audit trail and data lineage capabilities of Persefoni or Workiva offer a more specifically engineered path to assurance readiness.
Human support model adds operational dependency. The in-house expert team is a genuine strength — but it also means the value proposition partially depends on the quality and availability of that team. Organizations evaluating Plan A should ask detailed questions about support SLAs, response times, and what happens if key contacts change.
CSRD Manager is relatively recent. Launched in November 2024, the CSRD Manager module is newer than the platform’s core carbon accounting capabilities. Organizations with immediate Wave 2 CSRD filing requirements should verify current module maturity and assurance-readiness directly with Plan A.
The Right Context for Plan A
Plan A is not trying to be the most comprehensive EHS and ESG platform in the market. It is trying to be the best decarbonisation platform for organizations that have made a genuine commitment to net-zero and need software that helps them deliver on it — not just report on it.
For mid-market technology companies, consumer brands, and financial services organizations where sustainability is a strategic priority rather than a compliance function, Plan A’s combination of science-based tooling, CSRD integration, and on-demand expert access addresses a genuine gap. The client list — BMW, Visa, Deutsche Bank, Alphabet — suggests the platform performs credibly at scale.
The honest limitation is that Plan A’s greatest strength — its decarbonisation-first orientation — is also its most significant scope constraint. Organizations whose primary challenge is multi-framework ESG data management, supply chain engagement at Fortune 500 scale, or financial-grade audit readiness will typically find more purpose-built depth in platforms that have made those specific challenges their primary focus. Evaluating Plan A alongside Sweep and Watershed is the right approach for organizations where decarbonisation strategy, carbon accounting, and CSRD compliance are the core requirements.
The AiGreenTools ESG Score of 7.9/10 reflects the depth and quality of Plan A as a software product — not an assessment of Plan A’s own environmental performance as a company. Learn how we score tools.
